About

It’s not just fishing. It’s a fever.

Fish Fever is for those who can’t switch it off.

The fishing obsessed.

The ones that are dreaming of their next catch. 

The ones checking tides, watching the weather, and thinking about their next trip before the last one’s even finished. Early mornings. Late nights. The kind of days that stay with you long after you’re back on land.

Where it started

Fish Fever was started by a young family in Cornwall with a love of fishing and time spent on the water.

In recent years, with bluefin tuna returning to our waters there is a new energy around fishing in the UK. We’ve been lucky enough to be part of that. 

Built for life on the water

We create clothing for people who live for fishing. 

Our aim is to create simple, well-made gear that feels right but also looks great on the water. Something that speaks to fishermen. Something you can wear again and again out on the boat, casting form the shore or in the pub after a long day on the water. 

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It’s never just about the fish

Fishing has a way of getting under your skin, and staying there.

We believe UK fishing deserves a brand of its own - one that represents the anglers, the lifestyle, and the community that makes it what it is.

Fish Fever started as a family thing and it still is.

Passing it on

We believe fishing should be shared. With friends. With family. With the next generation. We believe fishing is an amazing skill for youngsters to learn. And not enough of them get the chance.  

Through the Fish Fever Trust, we’re working to help more young people get outdoors, learn new skills, and experience what fishing has to offer. 

We want to pass on skills to the next generation, get kids off screens and get them having some real experiences. One cast at a time. What can be better for a kid than catching and cooking their own fish?

 

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