Fish Fever was born from the passion of a young Cornish family who believed it was time for Cornwall to have its own fishing brand. With the incredible return of bluefin tuna to our waters and the local gamefishing scene taking off, there’s never been a more exciting time to be fishing in Cornwall and the UK. 

We set out to create a brand that celebrates fishing in all its forms — from chasing tuna offshore, to casting for bass in the surf, quiet estuary mornings and even the thrill of a competition. Along the way, we wanted to make the kind of clothing we were proud to wear — cool, good-quality fishing lifestyle gear that looks just as good on the water as it does on land. 

Our designs honour the traditions and communities that make fishing special, here in Cornwall and across the UK. We’re committed to giving back to the next generation. We have created "The Fish Fever Trust" which will partner with charities that help get kids off screens and into the great outdoors- we aim to inspire them to learn vital skills like fishing, water safety, and a love for the natural world.

At Fish Fever, it’s not just about what you catch — it’s about the stories, the people, and the shared love for life on the water.

Join us by tagging us in your fishing stories, and help us spread the fever- #FishFever.